Northern Hospitality – NE States try charm to lure graduates back
By Kristi Ceccarossi
The state of Vermont, which is losing its young people at an alarming rate, wants them back.
So on Wednesday, a crew of state employees and headhunters boarded a bus in Montpelier headed for The Living Room, a swanky bar in Boston’s North End. There, they hosted a party for 75 young professionals who live and work in Boston, all of them alumni of Green Mountain colleges and universities.
Vermont is not alone. In recent years, Maine, Rhode Island, and Connecticut have made efforts to woo graduates to stay.
But all this effort prompts the question: Does it work?
We know more and more of our graduates have started to stay,” said Melissa Withers, spokeswoman for the Rhode Island Economic Development Corp., rattling off the names of Brown University alums who have taken advantage of tax credits to set up their businesses in Providence.
She says social networking events, like the monthly meeting of “Providence Geeks” for young tech employees, regularly bring together 200 people or more. And her job, which includes work at “The Innovation Factory,” a center that works with Providence colleges, has recently gotten a lot busier.
“But that’s all anecdotal,” Withers said. “The best we’ve learned so far is that you can’t over-engineer this sort of thing. You have to let some of it happen naturally.”
Rhode Island plans to look at statistical data behind its effort, Withers said, but only after a few years of working on the issue.
So far, that’s about the best any state can offer.
The $33,000 networking event is the latest strategy by Vermont’s Department of Economic Development to woo college-educated twenty-somethings. Since 1990, the number of 20- to 34-year-olds in Vermont has shrunk 19 percent, according to US Census data. To stanch the outflow, the state has allocated roughly $5 million in the last seven years for events like the North End gathering.
This summer, Maine passed a landmark bill to address the loss of its young people. It has a particularly urgent cause: Maine’s workforce, according to a 2006 study by the Brookings Institute called “Charting Maine’s Future,” is aging rapidly. The state has the highest median age in the country, 41.2 years. In the next 20 years, that could spell trouble for the economy.
“Opportunity Maine” is meant to stave off the potential slump. The law will give any resident who attends a state college a tax credit equal to what they paid on their student loans in a given year if they continue to work in the state.
The proof of that plan’s success will be how many students sign up for it, said Tony Giampetruzzi, communications director for the program.
“We suffer a lot from the flight of our young population,” he said. “But there’s not going be one magic spell to fix the problem.”
Four years ago in New Hampshire, Fidelity Investments, which employs 5,500 people in Merrimack, came to higher education leaders with a complaint: They couldn’t find enough qualified candidates to fill the company’s jobs.
“That was the ‘a-ha’ moment for us,” said Matthew Cookson of the University System of New Hampshire. “At the same time we were hearing from students that there weren’t enough jobs here for them when they graduated. We had to figure out where this became a perception versus reality issue.”
Now, Fidelity is recruiting directly from the state university system for entry-level positions that require at least a bachelor’s degree. Meanwhile, the state is working on a survey this year, asking college students what it would take to keep them around.
When that’s complete, the state will have some concrete ways to measure its improvements, Cookson said. Until then, he points to recent changes in Manchester, where an active group of young professionals has banded together to make the community its own and hopes to draw others in.
Kate Benway, 28, has been a leader in that undertaking. She works for the city’s economic development office, which is currently leading a public relations campaign to attract recent college grads to the area for work.
Benway is also a founder of the Manchester Young Professional Network. Four years ago there were 10 members. Now there are 2,000. She says the group is successful because it presents an honest picture of Manchester.
“You can’t promise something you don’t have,” she said. “So many young people have their heart set on being part of a big city. We aren’t going to be able to keep them. But there are some people who don’t necessarily want that, and they’re going to be open to us. We just need to show them they can get a great first job here, and a second and a third.”
In Montpelier this week, officials said they’re feeling a real sense of momentum around their work, and they’re using the turnout at The Living Room party as a yardstick of their progress.
An hour into the event, the cocktails were flowing and an impressive spread of hors d’oeuvres and business cards was being passed around to the persistent beat of a jazz trio.
And employers were happy because, for a change, they didn’t have to sell people on the state.
Kevin Dailey, human resource director for Mack Moulding, an Arlington, Vt., manufacturer, said the first thing he looks at on a resume is a person’s interests and hobbies.
“If I don’t see some kind of outdoor activity listed there, I know they won’t make it here,” he said. “We can offer a great job, but it’s only a great job for the right kind of person.”
Later, in a quiet corner of the bar, he chatted with Colleen Harty, a 24-year-old who works as a process engineer at Inte. She seemed well on her way to getting an interview with the company, but when she asked Dailey if there were any decent hiking trails near the firm’s headquarters, that clinched it.
“Are you kidding?” he said. “You can hike to your heart’s content.”











